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Edusolutions Technologies A privately held, ITES; IT Enabled Services Provider Company.
A privately held, ITES; IT Enabled Services Provider Company. It is a leading provider of education solutions and services across the learning lifecycle from preschools, to schools, institutes, colleges, industrial training centers, corporate and governments. We enable academic institutions and corporate organizations to improve performance by facilitating ‘Information Technology and skills enhancement’.FIND OUT MORE
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Boost Your Leads & Enhance Sales Without a blueprint to boost your leads you may not be able to enhance sales. So get the tools you need to create a digital marketing plan now. Lack of clarity in online marketing means that you probably don’t have clear goals for digital marketing. Worse still, you may be investing in the wrong tactics to enhance sales, so your competitors will get further ahead. Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing, so does its strategy. Online Marketing uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t to enhance sales – typically in real time. Digital media is so pervasive that consumers have access to information any time and any place they want it. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions. The Digital Marketing Strategy Know Your Buyers For any marketing strategy — offline or online — you need to know who you’re marketing for. The best digital marketing strategies are built upon detailed buyer personas, and your first step is to create them in order to enhance sales. To get a rounded picture of your persona, your research pool should include a mixture of customers, prospects, and people outside your contacts database who align with your target audience. Buyer personas represent your ideal customers and can be created by researching, surveying, and interviewing your business’s target audience. It’s important to note that this information should be based upon real data wherever possible, as making assumptions about your audience can cause your marketing strategy to take the wrong direction. Quantitative factors like age, income, location, etc. and qualitative factors such as goals, hobbies and interests may be fetched from target audience to design a suitable strategy to enhance sales. Evaluate channels and assets To evaluate the digital marketing channels or assets to incorporate into your strategy, it’s helpful to first consider the bigger picture. The owned, earned and paid media framework helps to categorize the assets or channels that you’re already using to enhance sales. Owned Media refers to the digital assets owned by you like your website, social media profiles, blog content, or imagery, owned channels. Earned media is the recognition you receive as a result. You can earn media by getting press mentions, positive reviews, and by other people sharing your content on social media, etc. Paid media is very self-explanatory and refers to any vehicle or channel that you spend money on to catch the attention of your buyer personas. This includes things like Google AdWords, paid social media posts, native advertising (like sponsored posts on other websites), and any other vehicle which you directly pay for in exchange for visibility. Anlyse the existing content Make a list of your existing owned content and rank each item according to what has previously performed best in relation to your current goals to enhance sales. If your goal is lead generation, rank them according to which generated the most leads in the last year. That might be a particular blog post, an ebook, or even a specific page on your website that’s converting well. You also need to identify any gaps in the content you have. Create Content Creation Plan Based on your findings and the gaps you’ve identified, make a content creation plan outlining the content that’s needed to help you hit your goals. This should include Title, Format, Goal, Promotional channels etc. about all the digital marketing tactics like SEO, SEM, SMM, Email and Display Marketing tactics to enhance sales. Audit Your Earned & Paid Media Look at where your traffic and leads are coming from and rank each earned and paid media source from most effective to least effective. The idea here is to build up a picture of what earned and paid media will help you reach your goals, and what won’t, based on historic data. For example, if you’ve been spending a lot of money on AdWords and haven’t seen the results you’d hoped for, maybe it’s time to refine your approach. By the end of the process, you should have a clear idea of which paid media platforms you want to continue using, and the ones you’d like to scrap to boost up your leads and enhance sales. Reporting Tools Reporting tools like Google Analytics, Hubspot etc brings all of your marketing and sales data into one place so you can quickly determine what works and what doesn’t. How you measure the effectiveness of your digital strategy will be different for each business and dependent on your goal(s), but it’s vital to ensure you’re able to do so, as it’s these metrics which will help you adjust your strategy in the future. Time Schedule You’ll also need to map out your strategy for an extended period of time usually 12 months or longer, so it’s helpful to overlay when you’ll be executing each action for increasing leads and to enhance sales. By taking this approach, you’re also creating a structured timeline for your activity which will help communicate your plans to your colleagues Your strategy document should map out the series of actions you’re going to take to achieve your goals based on your research
Digital Marketing Needs
Digital Marketing : Need of the Hour for Every Business Everyone is rushing to blog, tweet and using Facebook. But what is all this buzz about anyway? Are these new tools really all that helpful? Or are they just the latest trend? Its Digital Marketing. Digital marketing is an umbrella term for all of your online marketing efforts. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. From your website to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. Online marketing is more than just having a nice website. It is set of strategies that are designed to bring people to your website and convert them to customers. Millions of people are using the Internet today to search for things they need. People in your community are searching for the products and services you provide. Digital Marketing media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Here come the role of Digital marketers who monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. Why It Matters Internet marketing is not just a fad that you can ignore. You already know that millions of people are using the internet each day to search for your products and services. Your prospective customers are online and are searching for you. You want to make it easy for them to find you. That is what digital marketing is all about. Digital marketing is a powerful new tool You can use Digital Marketing to reach out to your customers and prospects. Because of the ability to interact directly and converse with potential customers, this tool can be far more effective than traditional marketing. Accurate results in real time Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate if that ad was responsible for any sales at all. On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts. Digital Analytics for strategy making With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software like Google Analytics and HubSpot. You can also identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel. Mastering online marketing is not easy. You need the help of a professional expert to come up with a winning strategy. Without a strategy, playing around with a blog, Facebook or Twitter will be useless. With the right strategy, these tools can bring new customers in and create loyal followers from present customers. Contact us for more information about developing the right digital marketing strategy for your business.
Digital SWOT Analysis
Digital SWOT Analysis If you run a multinational conglomerate or a corner store, a B2B or a B2C, or anything in between – if your business makes, sells, or distributes a service or product – you need to be doing a Digital SWOT Analysis. A SWOT analysis is a comprehensive cataloguing of the state of your business, your competition, and your industry. In order to understand where you need to go, you first have to understand where you are. If you want your business to get on top and stay there, a Digital SWOT Analysis should be the first step in your plan. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. These four areas will provide your business with an idea of where it is and where it needs to go in order to succeed. There are two categories that these four areas fall into – internal and external factors. Internal factors can be controlled by you, while external factors are outside of your direct control but still affect your business. So what do you need to know for SWOT Analysis to be effective ? Strengths and weaknesses are internal factors, which means that you have direct control over them. These two factors rely solely on the decisions your business makes. The strengths of your business should be highlighted, showing why your product or service is superior to the competition. Weaknesses should be improved upon and turned into strengths. Opportunities and threats are external factors, existing outside of your business but still affecting your bottom line. While these factors may be outside of your business, they are not completely outside of your control. Digital SWOT Analysis A Digital SWOT analysis uses the same framework (strengths, weaknesses, opportunities, and threats), but with a digital focus. Questions should be centered on the digital aspects of the business and the team should be made up of appropriate personnel. This way you will get the most complete understanding of your digital marketing efforts and standing, as well as a better idea of the future of digital marketing. How Can a Digital SWOT Analysis Help Your Business? You may be thinking that you understand your own business, keep tabs on the competition, and have a handle on the market, so why do you need to conduct a SWOT analysis? The minute – the very second – that you get comfortable, that’s when you’ve started losing ground. You should always be asking yourself these questions: What could we be doing better? What is the competition doing better? What are we going to do tomorrow? These analyses will keep your business at the top of your market and ensure that you stay on the cutting edge of industry trends and new technology. They help to foster a culture of innovation, experimentation, and communication that will keep your business from stagnation and apathy. Regular SWOT analysis will keep you asking the right questions, helping you stay on top of the competition and maintaining your status as an industry leader. Tools for Digital SWOT Analysis Website : The first and most obvious part of a company’s online presence is its website. This is the storefront for your business in the digital space. Your website will contain landing pages for your marketing campaigns, business and product information, inbound marketing content, lead generation forms, calls-to-action (CTAs), it will provide access to any deliverables. Your company’s website should be the biggest profit driver in the digital space, and all other parts of your digital presence should feed into your website. Digital SWOT Analysis of your website should include the following areas of your site: Overall design Navigation Content Links Images Lead generation pop-ups Meta data CTAs Landing pages Forms Analytics data SEO : SEO is the basis for how search engines rank websites and determines where your site is listed on a SERP. The better your SEO, the better your chances of showing up higher on a SERP. Of course the higher you place on a SERP, the higher the chances of people clicking on your site. Digital SWOT Analysis of SEO should include: SERP Ranking Meta data Directory listings CTR NAP info Links SEM : Pay-Per-Click (PPC) or other types of search engine marketing (SEM) are paid ads inserted into search engine results pages (SERPs), websites, or apps. PPC is a crucial element in driving traffic to your website, drawing attention to marketing campaigns, and raising brand awareness. Digital SWOT Analysis of SEM campaigns should be analysed for: Content Keywords Ad Rank CTR Extensions Bid Quality Score ROI Social Media : Social media platforms are an integral part of any company’s online presence. It provides a way for a business to create and maintain customer loyalty as well as gather feedback. In addition, the immediate nature of social media provides companies with an excellent way to promote contests, specials, or limited time offers. Digital SWOT Analysis for Social media should cover: Text Images Videos Posting times Analytics data Tags Links Interactions Types of content posted Buyer Personas : Buyer personas are fictional customer representations that businesses create to help them understand their target markets. If you have multiple distinct customer bases, buyer personas help you create content for those different bases. Digital SWOT Analysis of Buyer persona can’t be conducted in the same manner as the other items, but a review of your buyer personas should be done regularly. Sales data should be used to confirm that your personas are up-to-date with your current demographics to ensure that you’re targeting the right markets. Instead of creating one general campaign, buyer personas give you a specific customer to write content for. A different campaign is usually created for each persona, helping businesses target specific segments of the market in order to appeal more directly to them. Take Action on SWOT Analysis Results You’ve done your prep work, your research, you put together a team of digital marketing geniuses, you asked all the right questions, and you came up with some quality answers. Now is when you take what you learned and you craft a marketing plan that will lead your company into the future. Make sure you look at every item on your list, not just weaknesses and threats, then decide what can do your business the most good or the most harm and focus your attention there first. Use SMART Goals which stands for Specific, Measurable, Assignable, Realistic, and Time-bound. It’s a way of ensuring that you set goals, measure their performance, and stick to a schedule. SMART goals give you focus and allow you to track the progress of your projects. A Digital SWOT Analysis is a crucial part of planning for the future of your company. Understanding where your business stands in relation to the competition and to the market in general is the first step in moving your company into the future.